There are many problems for anyone looking to have a website developed. Your website is part of your brand and is usually the first impression that a prospective client has of you. Therefore, a properly designed website must go beyond coding.

 Graphic design plays a vital role in any web project. It is the creative spirit of your site. It is critical to the overall branding strategy of a product or organization. Graphics comprise everything from background images, banners, menu bars and buttons to the color scheme, text style, and images.

 Great graphic design can be a huge asset to your website by increasing it's visual appeal and usability.

 Effective graphic design also lends an air of professionalism to your site. Visitors are more likely to consider your content worthy of reading if the overall website gives an appearance of authority on the subject.

 Potential clients often have little patience for complex or confusing websites and will move on. Encourage viewers to stay on your site by using custom graphics to keep navigation simple, making sure your graphics are content appropriate, and choosing eye-pleasing colors and text styles.