As a general rule of thumb, every two years. We try to redesign our website at least once a year. We are a web design firm, you would probably expect that.

 Trends and technology change all the time. You must keep your site up to date in line with industry standards. Keep your client base coming back.

 Many times an organization looks at a website as a big one-time expense, this is a misconception. Marketing should be a continuous process. Your website should be your key focal point for that process. It is your home on the internet. Make sure that it is kept current and that content is changed on a regular basis.

 Sites must be fresh and alluring. Using existing site elements, a redesign can cost far less than a site built from scratch.